Gogo Inflight and SkyMall to Offer a Complimentary In-Flight Wi-Fi Shopping Experience.

ITASCA, Ill. & PHOENIX -- Aircell and SkyMall today announced a partnership between two of the world's leading in-flight service providers that will enable passengers to shop online from 30,000 feet. Launching in December of this year, Gogo([R]) equipped aircraft on AirTran Airways, Alaska Airlines, Delta Air Lines, US Airways and United Airlines will begin to offer access to SkyMall.com at no charge.

Available on nearly 850 Gogo equipped aircraft, and just in time for the busy holiday shopping season, customers will be able to shop from over 300 retailers and over 22,000 products from SkyMall with no internet access charge.

To celebrate the new partnership and for a limited time, customers who spend $125 or more on merchandise with SkyMall via Gogo will earn a free Gogo flight pass valid on any Gogo equipped flight. Customers can visit www.SkyMall.com/FreeWifi to take advantage of this offer from their home or via Gogo onboard their flight.

"This is a natural partnership and signals an important evolution in Gogo's offerings. It melds one of the staples of air travel, SkyMall, with the connectivity-enabled passenger experience of the future," said Ash ElDifrawi, Executive Vice President and Chief Marketing Officer of Aircell. "This collaboration demonstrates how the Gogo platform can be used to enhance the passenger experience through strategic partnerships with companies like SkyMall."

"Providing customers with the ability to order from SkyMall anytime and anywhere including while in-flight was a key part of the original SkyMall vision," said Jay Scannell, COO of SkyMall. "With Gogo now available on thousands of daily airline departures, this partnership will allow us to enhance the customer experience by leveraging our investments in e-commerce and mobile commerce. We will further empower today's mobile consumer to shop whenever they want through the channel of their choice."

Through this partnership, SkyMall is now able to offer access to an expanded selection of merchandise and a full, digital rich, multi-media shopping experience for its customers while they are onboard and connected to Gogo's Wi-Fi service from their laptop or mobile device.

With Gogo, passengers can shop from SkyMall; browse the Web; access online music, games and podcasts; send and receive e-mail; and connect to virtual private networks while flying. The easy-to-use service provides passengers with full internet access on any Wi-Fi-equipped laptop or personal electronic device at speeds similar to wireless mobile broadband services on the ground.

About Aircell

Aircell([R]) is the world's leading provider of in-flight connectivity. As winner of an exclusive FCC frequency license in 2006, Aircell has built a revolutionary mobile broadband network for commercial and business aviation. In 2008, the Aircell Network and its in-flight portal, Gogo[R], revolutionized the commercial airline passenger flight experience by delivering a robust internet experience at 35,000 feet. In addition, the Aircell Network provides airlines with connectivity to operations and a path to enhanced cabin services such as video, audio, television and more. A similar feature set is available to Business aircraft operators. Aircell has facilities in Broomfield, Colorado, and Itasca, Illinois. Aircell's vision is to give everyone the ability to stay in touch, in flight[R]. For more information about Aircell, please visit www.aircell.com.

About Gogo

Gogo[R], powered by Aircell, turns a commercial airplane into a Wi-Fi hotspot with true in-flight internet access. Passengers with Wi-Fi-enabled devices, such as laptops, smartphones and PDAs, can surf the Web, check e-mail, instant message, access a corporate VPN and more. For more information about Gogo, please visit www.gogoinflight.com. You can also follow 'gogoInflight' on Twitter (www.twitter.com/gogoinflight) and Facebook (www.facebook.com/gogoinflight).

About SkyMall

SkyMall, Inc. is a specialty publishing, marketing and technical services firm headquartered in Phoenix, Arizona. SkyMall is the one of the world's largest in-flight retailers. The Company produces a quarterly in-flight publication, SkyMall, with an annual circulation of approximately 18 million copies distributed in airplane seat pockets. The SkyMall catalog is seen by approximately 88% of all domestic air passengers reaching more than 620 million air travelers annually. SkyMall is a multi-channel, direct marketer offering high-quality, innovative merchandise from top direct marketers and manufacturers through its SkyMall catalog, www.SkyMall.com, mobile web m.skymall.com, BlackBerry application and an award winning iPhone application. In addition, the Company operates a loyalty and incentive division through SkyMall Ventures. SkyMall Ventures offers turn-key, multi-channel merchandise and gift card solutions for loyalty marketing programs specializing in the transportation, hospitality, gaming and financial industries. For more information please visit www.SkyMall.com. You can also follow SkyMall on Twitter (www.twitter.com/SkyMall), Facebook (www.facebook.com/SkyMall), and FourSquare (www.foursquare.com/SkyMall).