среда, 7 марта 2012 г.

Love's All-Star campaign smells sweet

MINNEAPOLIS (AP) — The Minnesota Timberwolves hope that the key to the Western Conference coaches' All-Star vote is through their noses.

Introducing "Numb?rs," the new fragrance by Kevin Love.

On the same day the NBA announced the starters for the All-Star game next month, the Wolves' public relations department unveiled its campaign to convince the coaches to vote their star into the game as a reserve.

A box was mailed to all Western Conference coaches that includes a bottle of "Numb?rs" cologne, a DVD with a 30-second commercial for the product that spoofs an ultra-serious fragrance ad, an advertisement that includes Love and a local model dressed to the nines and a …

Комментариев нет:

Отправить комментарий